---------------------- Information from the mail header -----------------------
Sender: American Memory Fellows <AMFELLOWS@SUN8.LOC.GOV>
Poster: "Elizabeth L. Brown" <ebro@LOC.GOV>
Subject: Early Advertising materials coming
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This collection is one of those collaborative projects that will be coming to American Memory. For now, it's available at it's home institution, Duke Univeristy:
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ANNOUNCEMENT OF NEW WEB SITE:
Duke University's Rare Book, Manuscript, and Special Collections
Library is pleased to announce the availability of
"Emergence of Advertising in America: 1850 - 1920" (EAA).
<http://scriptorium.lib.duke.edu/eaa/>
EAA is an online image database of over 9,000 advertising items and
publications and is a collaboration of the John W. Hartman Center for
Sales, Advertising & Marketing History and the Digital Scriptorium.
This image database was a 1998 Library of Congress/Ameritech National
Digital Library Competition winner.
The purpose of the project is to illustrate the rise of consumer
culture, especially after the American Civil War, and the early
development of a professionalized advertising industry in the
United States. The images are drawn from over a dozen separate
collections in the Hartman Center and Duke's Rare Book,
Manuscript, and Special Collections Library. The project
organizes the materials into eleven categories, including, for
example, advertising cookbooks, early Lux ads, J. Walter
Thompson Company "house ads" and tobacco promotions.
The site includes features such as: TEI-encoded transcriptions of the
title pages and tables of contents/indexes for the Early Advertising
Publications and the Nicole DiBona Peterson Advertising Cookbook
categories; descriptive essays for each category; and, Boolean
searching within each category as well as general searching across all
categories. These "added value" features are consistent with other
Digital Scriptorium projects.
The John W. Hartman Center (http://scriptorium.lib.duke.edu/hartman)
at Duke University is one of the nation's pre-eminent programs for the
study of sales, advertising, and marketing. The Center's mission is to
promote understanding of the immense cultural impact of these fields
by expanding its vast collection of textual and multimedia resources
and increasing the access to these materials by students, scholars,
and businesses worldwide.
You can visit the Emergence of Advertising in America web site at:
http://scriptorium.lib.duke.edu/eaa/
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