An improving economy in Ethiopia has given many youth hope that the next decade will be one of increased prosperity. Helping these young people find productive, income-generating opportunities will be essential to the country’s long-term economic success.
Promoting Opportunities through Training, Education, Transition Investment and Livelihood for Youth (POTENTIAL) is a five-year USAID-funded project that promotes opportunities for young Ethiopians to positively contribute to the betterment of society. With POTENTIAL, EDC is helping local partners address the full spectrum of economic development, from supporting unemployed and underemployed youths to improving the quality and relevance of local workforce development trainings.
Through POTENTIAL, EDC and its partner organizations help unemployed and underemployed Ethiopian rural youth, ages 15–29, acquire the skills and knowledge they need to improve their long-term economic self-sufficiency. Specific activities include:
- Using professional assessments to help training and service providers target curricula and programs to skills needed by employers
- Providing access to world-class technical and life skills training to create more viable livelihood prospects
- Offering work readiness (i.e., soft skills) and work-based learning opportunities to young people preparing for work
- Helping to build the long-term capacity of a youth service provider network
- Bringing together local stakeholders to create systems for sustainable delivery of services nationwide
POTENTIAL plans to reach 34,537 young Ethiopians in six regions of the country over five years.