EDC and Medgar Evers College of the City University of New York are developing and pilot testing the Keep It Up program targeted to African American and other Black young men in high-poverty communities with high rates of HIV. Keep It Up embeds HIV behavioral prevention in a broader health promotion campaign. The goal is to reduce the stigma surrounding HIV and reach a population that bears a disproportionate burden not only of HIV/AIDS, but also other health problems—hypertension, high cholesterol, diabetes, asthma, and other STIs. The intervention incorporates four core elements: social marketing; a computerized behavioral learning module; biological testing for HIV and other conditions that contribute to men’s sexual and overall health; and a personalized health profile and recommendations.
[This project is inactive but is presented here for archival purposes.]
Director: Lydia O'Donnell
Duration: 2006–2009
Funders: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention
Partner: Medgar Evers College of the City University of New York