EDC and SSRE are working with SADD to develop and test a youth-informed and youth-delivered social marketing campaign, as well as other program components, aimed at reducing underage drinking among high school students. Our work includes formative research with youth, parents, and school-community members needed to guide program and measurement development as well as an initial pilot test of the SADD campaign and related program efforts.
EDC Project Director: Kim Dash
Duration: 2006–2008
Funders: U.S. Department of Transportation, National Highway Traffic Safety Administration
Partner: Social Science Research and Evaluation (SSRE)
(EDC is a subcontractor on this project to Students Against Destructive Decisions.)