Gisela Rots has more than 15 years of experience in the public health field, with a career focused on opioid and other substance misuse prevention programs. Her expertise includes integrating trauma-informed approaches into prevention, developing social marketing campaigns, managing award-winning training programs, providing training and technical assistance to state agencies and community coalitions, and developing cross-sector partnerships.
Rots has directed regional-, state-, and community-level opioid and other substance prevention efforts and developed and implemented community-driven substance misuse initiatives and campaigns informed by evidence-based public health planning models. She has a demonstrated ability to effectively translate research into practice and address implementation hurdles across the community social, demographic, and environmental contexts. Her expertise includes developing comprehensive public health responses to rising rates of opioid overdoses, using a trauma-informed approach to risk and resilience prevention techniques and programs, and creating health communications initiatives that meet long-term prevention objectives. She also has implemented successful HIV/AIDS prevention programs and youth risk prevention programming.
Rots received a BA in political science-international relations from the University of Maryland, College Park and an MS in gender and social policy from the London School of Economics and Political Science. She is a Certified Prevention Specialist and holds a certification in Global Mental Health: Trauma and Recovery from the Harvard Program in Refugee Trauma.
Perfas, F., Rots, G., & Formica, S. (2011, September). Preventing fatal & non-fatal opioid overdoses: Implementation of the Massachusetts SPF-SIG. Presented at the 24th National Prevention Network Prevention Research Conference, Atlanta, GA.