Int'l Women's Month: ICT and the Gender Divide (India)
From: P Rajendran (Raju@NIIT.COM)
Date: 03/11/02
Dear GKD members,
We at NIIT have unleashed a major initiative for the month of March. For
all of you, who participated actively in WCLD in December, 2001, this
effort is an extension of all that you lived and learnt during that
period. International Women's Month (IWM) is different from anything
NIIT has attempted in the past, and it goes beyond just narrowing the
digital divide, to bridging the gender divide.
International Women's Month (IWM) is dedicated completely to the
computer literacy requirements of women. With this movement, NIIT is
aiming to bring women to the level of men in the domain of computer
knowledge. Currently, an imbalance exists, and women lag behind men when
it comes to IT literacy. March, then, is the month when thousands of
women will become IT savvy and learn to use the computer for
communication, information and Internet access. For all of you GKD
members in India -- and all other GKD colleagues who can help -- NIIT
will be needing your full cooperation and your 100 percent involvement
in this initiative. As NIIT's eyes, ears and arms in the Indian market,
you will be required to play a major role in our IWM campaign and help
NIIT achieve its milestones. Here's what we expect from you.
* We need your fervor and passion to make International Women's Month a
perfect gift from NIIT to India's "better half."
* We need you to take the message of "women and IT" across your town or
city over March and draw in as many women as possible into the NIIT
program.
* NIIT will be requiring your support in generating awareness about the
event through an advertising campaign in the local dailies and a product
launch event involving local women luminaries and the media.
* We want a complete update on some of the excitement being generated
within your city, centered around IWM. This will be forwarded to the
media and find a place in the newsletter NIIT is preparing for its
partners.
* We need you to send across information to NIIT's CMO centered around
human interest stories, relevant photographs, inputs regarding the
initiatives taken in your territory, participation trends within this
segment, and the numbers being notched up daily. This will enable us to
carry on round the clock monitoring of IWM activities happening across
India.
NIIT also has some very interesting plans lined up for the month ahead
which will draw major attention to the IT literacy for women cause.
Already, Swift Jyoti for Women, specially targeted and tailored for the
fair sex, has been launched in New Delhi. Shrimati Sushma Swaraj,
India's dynamic minister for information and broadcasting, launched this
course for Women on March 4. She also flagged off a signature campaign
at an exclusive event organized by NIIT in New Delhi on that day.
NIIT has already rolled out IWM to eradicate IT literacy among India's
women. As always, we need you to be a crucial part of this grand design.
After all, we've done it before and we can do it again!
Best regards.
Shalu Wasu
P. Rajendran
NIIT
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